What is Social Media Marketing?
A comprehensive look at precisely what social media marketing is, how it works and the impact it can have.
Boom Online
Boom was founded in 2010 as an eCommerce specialist digital marketing agency. Our specialism is in the home retail sector, where we've managed SEO, PPC and Digital PR for both household brands and local businesses.
Corporate Blogging Tips
Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels.
Why Some Corporates Just Don’t Get Social Media
Recently I was asked; “what’s the biggest challenge I face when talking to clients about SEO?” It was a question that required no deliberation whatsoever.… Read More »Why Some Corporates Just Don’t Get Social Media
Top Five Facebook Fan Pages
A look at five of the best Facebook business pages and an insight into what we can learn from them.
Copywriting Workshop: How to Avoid Classic Copywriting Mistakes
Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.
Web Security Tips: Guest Post from Xibis
Worried about web security? Experts Xibis have created a guide for Boom to set your mind at rest, with simple tests you can try to ensure your site is secure.
Are You Scared of Social Media?
Despite what may appear, many companies still aren’t using social media. There’s a host of reasons why, yet one of the most prevalent is a fear that customers will use it against them.
What is Conversion Rate Optimisation?
Conversion Rate Optimisation is being branded as the new SEO, but what is it? Robert offers an insight into Conversion Rate Optimisation and how you can get more from your existing traffic.
Image Optimisation: A Beginner’s Guide
Working on your website’s SEO? Don’t forget to optimise your images for SEO. Not only are optimised images are a feature of SEO-friendly sites, but also they give you extra chances to rank in Google’s Universal Search, when images, videos and more appear on page one.
Five Ways You Will Lose Your ‘Likes’
Facebook is arguably the number one tool for social media marketing. However lots of businesses are taking a blind leap of faith into the Facebook world and are executing campaigns that either succeed initially then for whatever reason falter, or that never even get off the ground.
For those who are making a success of a Facebook campaign, here are five potential ways you could destroy it – and how to make sure you don’t!
