Brighton SEO 2022 Highlights: Day Three
If you read my last post about my second day at Brighton SEO, you may have noticed my subtle hint that I’d meet a few… Read More »Brighton SEO 2022 Highlights: Day Three
Search Engine Optimisation
Brighton SEO 2022 Highlights: Day Two
I started the day by taking part in Brighton SEO’s beach clean. I’ve loved the ocean since I was a child. In fact, until I… Read More »Brighton SEO 2022 Highlights: Day Two
Black Friday Marketing: How to Do It Better in 2022
Black Friday is one of the most important days in the retail calendar for a lot of businesses, if not the most essential. It is… Read More »Black Friday Marketing: How to Do It Better in 2022
Technical SEO Audits: Adventures of an SEO Detective
Do you remember a few years ago when everyone’s CV said ‘Digital Rockstar’ ‘Growth Hacker!’ and ‘SEO Guru’? I fully believe that not only was… Read More »Technical SEO Audits: Adventures of an SEO Detective
Why a Google My Business Profile is Vital for Your Business
Google My Business profiles (soon to be known as Google Business Profiles) are a vital, but often undervalued, aspect of your business’ digital presence and… Read More »Why a Google My Business Profile is Vital for Your Business
How to Write the Same Shit as Everyone Else
Rand Fishkin of Moz talks about 10x content; content so good and superior to its rivals in terms of quality, quantity or – most of the time – both,… Read More »How to Write the Same Shit as Everyone Else
How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
We’ve been using content marketing to acquire links for over six years and have amassed a lot of data over the 300+ pieces we’ve done,… Read More »How Much Does A Link Cost Using Content Marketing, How Long Does It Take & How Many Links Should You Expect?
6 Free Tools to Improve SEO Copywriting for Google’s Natural Language Processing
Search engines are becoming better at understanding the meaning behind the text we write. Copywriting isn’t about keywords anymore. It’s about topics and relationships between entities. Search engines like Google are using natural language processing (NLP) to process and analyse language data, and as SEO copywriters we need to understand how this affects the way we write.
Everything You Need to Know About Visual Search
The human mind processes visuals 60,000 times faster than it does text. Whilst Google understands the human language with 95% accuracy, it’s a different story when it comes to images.
But times are changing. With Pinterest, Google and Bing currently leading the way and developing visual search technology and applications, it’s time for brands to take notice – and action.
If you’re sat there scratching your head, questioning why visual search is important and how it affects you, then you’ve come to the right place. We’re about to tell you everything you need to know about visual search: what it is, how it works, and how you can optimise your images, to give you the best possible chance of appearing on the visual search engine results pages (SERPs).
6 Super Useful Sistrix Features for Tracking Search Visibility
We have made no secret of our love for Sistrix, we use it daily across the SEO team. As with any other tool, there are always new little sections that you haven’t discovered or used before. When you spend time playing around with a tool you come up with new ways to use what you have and apply it to your work.
