Skip to content

Search Engine Optimisation

CTR Improvements

Introducing CTRO: Click-Through Rate Optimisation

Most people judge whether a page is performing well or not within Analytics; how many visits a page is getting, how many people are converting and so on. However, before we even get to that stage there is the biggest wasted opportunity of all…

Marginal gains

Cycling, Hot Dogs, Marginal Gains and Digital Marketing

Last week we had the last Drink Digital of the year.
My presentation for the evening was entitled “Cycling, Hot Dogs, Marginal Gains and Digital Marketing”. You can find my slides below. Beneath that you will find a round-up of some of the things that I covered and also links to the resources that I mentioned.

Get in touch