A Few Simple Tips for Working From Home
Working from home is a privilege that many of us yearn for. The idea of getting up a little later than normal, not having to… Read More »A Few Simple Tips for Working From Home
The Boom Blog
How To Improve Your Concentration At Work
As someone that struggles with concentration at work for mor… oh look! Shoes and online shopping and does my Spotify need changing? What was I… Read More »How To Improve Your Concentration At Work
5 Surprising Features and Ideas You Can Use to Market on Instagram
Instagram, once the selfie posting social media app has expanded to a multi-billion dollar platform for eCommerce and influencer brands. About 6/10 Instagram users log… Read More »5 Surprising Features and Ideas You Can Use to Market on Instagram
Google Shopping Ads on Gmail: What We Know So Far
Just when you thought advertising on Google had reached its capacity, enter Shopping Ads on Gmail – the latest place for advertisers to reach potential customers.
On February 6th, Google officially announced that they would be expanding standard Shopping ads to Gmail. With Gmail already being a significant part of an individual’s shopping journey used by over a billion people worldwide, this seems like a reasonably smart move.
Recruiting for Marketing Roles: Streamlining Your Processes
Recruitment has changed considerably over the past decade. Gone are the days of printed advertisements and long-winded interview processes. In fact, how many companies still… Read More »Recruiting for Marketing Roles: Streamlining Your Processes
Media Library Optimisation: The Importance of Decent Images
In this article I want to explore some of the reasons why businesses neglect their media libraries as well as providing some tips on how to make the most of your photos and hopefully help get those product pages selling again!
Paid Media Platforms to Seriously Consider as an Alternative to Google
There is no doubt that Google & Facebook still dominate the paid advertising industry. But, audiences are growing beyond Google and Facebook, and revenues on alternative platforms are growing year on year.
Integrating TikTok Into Your Marketing Strategy (Case Studies)
How can we market ourselves on TikTok and how have other brands already started integrating TikTok into their social media strategy? First things first, if… Read More »Integrating TikTok Into Your Marketing Strategy (Case Studies)
6 Simple Ways to Bring Your Workforce Together and Boost Morale
If your company is lacking “togetherness”, coming together as a “family” is a fantastic way to create a lasting bond and a much more cohesive workforce, improving the working environment for your employees, resulting in a much more efficient and productive team. It’s true when they say “look after your employees and they’ll look after your business”.
Practical PPC: When to Use Google Smart Shopping Campaigns and When to Avoid Them
As consumers, we just accept it, don’t we? ‘£10 Minimum Card Spend’. But why? Well, because the retailer gets charged by the card issuer – about 40p per transaction for a small shop to be more precise. But why? That’s four percent of your tenner! What costs does that cover? Why do they change so much?
The answer, of course, is ‘because they can’. Visa and Mastercard have a 96% market share between them. They don’t even need to conspire together: as long as both of them play it safe and don’t cut their fees, they can go on making obscene profits and the consumers and retailers will just keep on paying.
